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Denise Kessler Website Portfolio
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Mobile: 703-606-0062
Email: dmkessler1@gmail.com
LinkedIn: www.linkedin.com/in/denise-kessler/
Marketing Leader | Driving Brands Growth, Digital Strategy & Partnerships | Expert in Integrated Marketing, Sponsorship Development & Event Management | Fractional Ops & PR Strategist
Visionary and strategic leader with 20+ years experience building marketing functions, scaling brand influence, and driving business growth across established corporations, high-growth startups, and mission-driven organizations. Track record of leading integrated marketing strategies, strengthening digital platforms, and optimizing campaigns to deliver measurable ROI. Well-versed in forging strategic partnerships, managing multimillion-dollar budgets, and expanding event/sponsorship programs to maximize visibility and revenue. Adept at mentoring cross-functional teams, aligning marketing with business objectives, and streamlining operations to improve efficiency and profitability.
Department Management
*Note - This page showcases a curated selection of projects.
Marketing Plans & Departmental Items
CVCA | Annual Strategic Company Marketing Plan
Burkentine | Departmental Project and Accomplishments
CVCA| Texas Location Specific Marketing Plan for New Doctor Onboarding
Brand Ambassador Infographic (Internal)
CVCA | Internal Brand Ambassador Infographic
Budget Forecasting and Management
CVCA | Forecasted & Management of Annual Budget
Pomega USA | Forecasted Annual Budget
Events
CVCA | Specialty Symposium Growth Recap
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Built the program from the ground up and oversaw all aspects of strategy, execution, and operations.
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Goal: Build brand awareness and increase caseload in locations.
CVCA | Specialty Symposium Growth Recap - Whova App
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Goal: Pivoted an in-person event to virtual using the Whova app while staying within budget.
Public Relations
Ox Hill | BCENE PR Strategic Plan
Pomega USA | Trevi Communications PR Proposal
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Ox Hill | BCENE Press Release
Team Management
Burkentine | PR Manager Incentive Program
Burkentine | Assistant Marketing Director Job Description
D.E. Gemmill | Created Sales Reference Guide for Training
Included pages 1-2; a total of 64 pages
CVCA | Marketing Department Responsibilities
Website
Ox Hill | Website RFP
Pomega USA | Website RFP
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